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What We Can All Learn from Nordstrom’s Exceptional Success
“Improve customer service.” With these three simple words, Jamie Nordstrom (President of Nordstrom) described the “secret” strategy that has powered the company’s spectacular success… This may seem...
View ArticleA Confession…
Hey, it’s Charlie Gaudet here. And I have a confession I need to get off my chest… One I’m embarrassed to admit to you… …and one that throws mud in my face. But before I tell you my mistake, I’ve got...
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Are You Getting In Your Own Way?
There are five different personality traits that kill businesses: a) Lazy b) Egotistical c) Selfish d) Greedy e) Stupid Each characteristic hits me like nails on a chalkboard… No matter how much...
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How to Improve Your Sales Without Being Salesy [Part 1]
Throughout my career in sales, I’ve often had many entrepreneurs and first-time salespeople ask me: “How do I sell without being salesy?” Or… “How do I ensure I cover everything I want to in my...
View ArticleHow to Improve Your Sales Without Being Salesy [Part 2]
In part one of “How to Improve Your Sales Without Being Salesy,” we discussed the simple tricks of an Upfront Contract to improve your relationships, be a better salesperson, and close more deals....
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The One Question All Entrepreneurs Must Ask Themselves
He started our conversation with, “I just feel like I’m stuck…” I sat there patiently, writing down notes, trying to understand his situation clearly… But I sensed where he was going. He continued,...
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3 Ways to Connect With Clients and Appeal to More Buyers
By Tom Trush While marketing is often seen as the vehicle that drives sales and spreads brand awareness, achieving these outcomes is never guaranteed. Many times, when problems occur, they’re the...
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How To Win Customer Advocates
A few years ago, my good friend Nick moved into a home four houses from my family. When he moved in, he decided to have his water purification system tested to ensure it was properly maintained by the...
View ArticleThe Forgotten Desire That Turns Prospects Into Buyers
By Tom Trush Last week, I received an email from a frustrated business owner with a common challenge… She wanted to talk about creating a marketing plan because she’s having difficulty demonstrating...
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Help! No One Is Calling!
Today we’re looking at a question that came in a little while back. It’s a pretty simple answer – but one many entrepreneurs need to hear… QUESTION: “I’m stuck and can’t figure out why I’m not getting...
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